The Evolution of Third Party Leads
If you missed the informative article DrivingSales wrote about third party leads recently, we felt it was important enough to share again. Third party leads, and the companies that provide them, have evolved through the years to represent a large portion of a dealer's business today, in addition to the business they generate from their own leads. Check out the intro below, and the full article at DrivingSales.
A Changing Landscape
Today, the primary shopping functions performed by consumers on independent sites are:
The first four of these functions have been well served on the Internet for nearly 20 years, the last four have emerged in the past five years or so, sometimes served by specialist sites.
Different independent sites are optimized for different tasks in the consumer’s purchase journey. The major marketplaces and research portals often support several of these consumer tasks, but are typically known for their strength in one or two. Read the full article here, from our friends at DrivingSales.